A hotel blog is an area on the website of a hotel where it shares interesting and useful content with its guests. This can include postings about local attractions, travel tips, upcoming events, and special offers. A hotel blog aims to provide guests with useful information to enhance their stay or to inspire them to visit.
Why is blogging important to the Hotel Industry?
A blog can help the hotel improve its online visibility by improving search engine rankings through relevant keywords and regularly updating content. The hotel can also showcase its unique features and connect with guests more personally. A well-maintained blog for a hotel can help drive traffic to its website and encourage bookings.
Create a mobile-friendly, beautiful website with ease. You can create your own pages and even your blog.
Hotel blogging: Top reasons for starting
Your guests are likely to visit your hotel website before they travel.
Is it engaging and informative? Does it help to promote your hotel’s brand? It boosts your hotel’s online ranking. Here are some benefits of adding a blog.
It’s time-consuming and expensive, but worth it.
Hotel blogging is important for 5 reasons.
1. You have an interesting story to share
You can share stories that are unique to your hotel, restaurant, or other amenities.
Maria Leifer is the sales and marketing assistant for the Boutiquehotel Stadthalle, Vienna. She is responsible for the blog of the hotel, which is available in both English and German. Leifer says that you should find out your unique selling proposition or the topics that best represent you.
Because the Boutiquehotel Stadthalle is a “green” hotel following environmentally-sound business practices, content often relates to sustainability, including this post: “5 tips to go green.”
The hotel blog will also include information about local events, restaurants in the city, holiday packages, and job opportunities.
2. You are looking to attract new customers
A frequently-published, well-written hotel blog can bring potential guests to your website by improving your hotel’s rankings in search engines, which puts a higher value on dynamic and fresh content.
Include the hotel blog in your main website rather than a separate domain to make it easier to find.
You can attract visitors with specific interests by writing posts that are optimized for search engines (SEO), and using keywords in the headlines and subheadings.
The Omni Hotels blog, for example, featured the claim of fame that its Boston property is the birthplace of Parker House rolls and provided the recipe. This post will appear in general recipe searches, putting the hotel in front of a new audience.
3. Your social media presence is growing
Promote your new posts on all of your social media platforms to get the most marketing power. Leifer suggests using all digital channels to promote your blog.
She says to “talk about it everywhere” and particularly on the Internet, your homepage, and social media channels.
4. You have a multilayered content marketing strategy
If you strategically repurpose your content, a hotel blog can complement your overall strategy. You can include excerpts in an email newsletter, Facebook posts, or Twitter posts. You can direct readers to your Facebook contest from your blog, or vice versa.
It is important to note that all of these actions offer a measurable return on your investment. You can track traffic to and from your blog as well as how often a particular post has been shared.
5. Travel trends are changing quickly.
A hotel blog is able to adapt quickly to changing travel trends. Do you have a spa in your hotel? Talk about the guided meditation sessions that your guests can attend if they are part of the mindfulness movement.
It is much easier to update a blog than it is to update a brochure or ad campaign.
