A hotel blog is an area on a hotel’s website where it shares interesting and useful content with its guests. This can include postings about local attractions, travel tips, upcoming events, and special offers. A hotel blog aims to provide guests with useful information to enhance their stay or to inspire them to visit.
Why is blogging important to the Hotel Industry?
A blog can help the hotel improve its online visibility by using relevant keywords and updating content regularly. The hotel can also showcase its unique features and connect with guests more personally. A well-maintained blog can help drive traffic to the hotel’s website and encourage bookings.
SiteMinder helps you create a beautiful hotel blog to boost bookings.
Hotel blogging: Top reasons for starting
Your guests are likely to visit your hotel website before they travel.
Is it engaging and informative? Does it help to promote your hotel’s brand? It boosts your hotel’s online ranking. Here are some benefits of adding a blog.
It’s time-consuming and expensive but worth it.
Hotel blogging is important for five reasons.
1. You have an interesting story to share
You can share stories that are unique to your hotel, restaurant, or other amenities.
Maria Leifer is the sales and marketing assistant for the Boutique Hotel Stadthalle, Vienna. She is responsible for the hotel’s blog, which is available in English and German. Leifer says that you should find your unique selling proposition or the topics that best represent you.
Because the Boutique Hotel Stadthalle is a “green” hotel that follows environmentally sound business practices, its content often relates to sustainability, including this post: “5 tips to go green.”
The hotel blog will also include information about local events, restaurants in the city, holiday packages and job opportunities.
2. You are looking to attract new customers
A frequently published, well-written hotel blog can bring potential guests to your website by improving your hotel’s rankings in search engines, which puts a higher value on dynamic and fresh content.
Include the hotel blog in your main website rather than a separate domain to make it easier to find.
Writing posts that are optimized for search engines (SEO) and using keywords in the headlines and subheadings can attract visitors with specific interests.
The Omni Hotels blog, for example, featured the claim of fame that its Boston property is the birthplace of Parker House rolls and provided the recipe. This post will appear in general recipe searches, putting the hotel in front of a new audience.
3. Your social media presence is growing
Promote your new posts on all of your social media platforms to maximize your marketing power. Leifer suggests using all digital channels to promote your blog.
She says to “talk about it everywhere”, particularly on the Internet, your homepage, and social media channels.
4. You have a multilayered content marketing strategy
If you strategically repurpose your content, a hotel blog can complement your overall strategy. You can include excerpts in an email newsletter, Facebook posts, or Twitter posts. You can direct readers to your Facebook contest from the blog or vice-versa.
It is important to note that all of these actions offer a measurable return on your investment. You can track traffic to and from your blog and how often a particular post has been shared.
5. Travel trends are changing quickly.
A hotel blog is able to adapt quickly to changing travel trends. Have you got a spa in your hotel? Talk about the guided meditation sessions that your guests can attend if they are part of the mindfulness movement.
It is much easier to update a blog than it is to update a brochure or ad campaign.
For the best results, you must make a sincere effort to develop and publish a blog. Assess your ability to do well. Here are three reasons why you shouldn’t bother creating a blog for your hotel:
